Plan Canada
We work with this international child development agency on various strategic communications such as the annual report, targeted advertising campaigns and profile building pieces for the Because I am a Girl campaign.
Kirkor Architects + Planners
- Brand strategy and communications
- Visual identity
- Web design and development
- PR planning and counsel
- Media relations
- Social media
These prominent architects wanted a new visual identity that was in keeping with their modernist approach. In addition, we’ve developed a website that now highlights their numerous projects and designs.
We have developed the brand positioning and messaging and have undertaken a comprehensive profile building program that has seen significant results placing them at the forefront of the conversation as the experts in smart growth and urban intensification. This PR program includes media relations, SEO marketing, social media including blog and twitter, public speaking and other initiatives.
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40 Oaks
- Brand strategy
- Naming
- Web design and development
- Social media
The launch of 40 Oaks is an opportunity for Torontonians to share in the excitement of North America’s largest inner city redevelopment project. Powerful vignettes celebrating the people and organizations that have made Regent Park a true community showcased at the launch event, part of an overall program that continues to build momentum for the building and the organization.
In addition to providing a place for community supporters to come and see news about the 40 Oaks project, the website was highly effective as a fundraising tool. During the first week of operation the website donation tool enabled over $50,000 of donations to be collected through a campaign we designed and managed for our client. The integration of key social media tools to the website has broadened awareness and community support through an integrated, web enabled strategy.
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Amaze Film & TV
- Visual identity
- Web design and development
Working with this creative production company we were able to design a website that now reflects and features their award-winning projects for film and television. We also refined and updated the logo and designed new stationery. Our redesign has helped to reposition Amaze, so they can take the company to the next level.
Whitney Linen
- Brand program
- Web design
- Media relations
- Social media
We initially undertook development of the brand positioning for Whitney Linen, followed by the design of the website and marketing collateral. The Whitney woman represents timeless, classic, easy fashion. She is equally at home on the cobbled streets of Provence, in a sophisticated urban setting, or walking the beach on a Caribbean isle.
Our illustrative approach has been very successful in building awareness for the brand and we are now translating this to the Men’s collection.
We continue to provide strategic counsel, ongoing proactive media relations and social media programming. We have secured coverage across all channels – digital, social and traditional media.
Taylor_Smyth Architects
- Web content creation
- Web design and development
- Video scripting, design and production
- Media relations
- Social media
This award-winning architecture firm has built a reputation for design excellence and wanted a website that would represent their projects in a more compelling and design-forward manner.
We also created an interactive video tour that brings visitors into the site and then leads them through the very visually-compelling portfolio. In addition, we wrote, produced and directed a video featuring a new residential project with the owners– telling the story of the design of this home from their viewpoint. Proactive media relations and integrated social media tools are part of a web-enabled strategy.
Oolagen Youth
Mental Health
- Branding and Communications program
- Visual identity
- Website design and development
- Event design and management
- PR and social media
Oolagen approached us to initially redesign their website – but once we started working with this dedicated group, we quickly realized that they needed a brand program. The program included strategy, positioning, visual identity and website design and development that better reflects their energy and that of the community they serve and this has greatly assisted their fundraising efforts. We assist with their annual gala having also provided design and strategic support for the previous two galas that have netted over $350,000 for this grassroots organization.
We continue to provide strategic consultation and designed a PR program that has resulted in increased exposure and awareness.
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Exemplar
- Naming
- Collateral and Marketing materials
- Print and Digital ad campaigns
Prestigious Bay Street investment firm – BluMont Capital wanted to launch a new suite of products that were the first of its kind in Canada. An aspirational brand, we created the new name – Exemplar meaning ideal, model, archetype. The “X” has been drawn to illustrate the modern, technological environment while the “A” is reflective of the old world – erudite, traditional, educated and monied. This sense of both old and new fits well within the BluMont brand and speaks to the new product line as well as appealing to the aspirations of the target audience.
PearTree Financial Services
- Brand strategy
- Visual identity
- Web design and development
- Web content development
- PR planning and counsel
- Media relations
This boutique financial services company approached us to assist them in communicating a complex offering that presented an interesting challenge. Working with our internal financial communications experts, we were able to clarify their positioning and develop a brand program, new visual identity and website.
With the successful launch of the new site, we developed a comprehensive PR plan and continue proactive media relations outreach obtaining coverage in publications serving target audiences.
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B2B Trust and B2B Bank
- Brand architecture
- Visual communications
- Marketing collateral
- Environmental graphics
For B2B Trust we undertook all aspects of the rebrand creating a new line of business brand architecture and a broad range of communications materials that has been received positively by internal and external audiences alike.
More recently, B2B Trust has become B2B Bank and we have evolved the brand in both English and French to reflect the new regulatory status of the company.
Walkerhill, Korea
- Visual identity
- Signage and environmental graphics
Walkerhill is a high-end shopping and hospitality area in Seoul, Korea. Profis is working with international interior designers Yabu Pushelberg to design the hotel restaurant branding, visual identity and signage program. Our solution integrates with the luxury interiors to contribute to a rich experience for all hotel visitors and international tourists.
Livingston International Inc.
- Brand strategy and communications
- Brand management
- Tagline
- Marketing collateral
- Print and digital advertising
We worked with this client over 10 years ago when our team developed the brand and current visual identity. The client approached us again to rebrand the company that was looking to make extensive inroads into the US market as the largest Customs broker in North America. While a decision was made early on not to change the wordmark, the new tagline we created is a reflection of a more confident company with an aggressive expansion plan.
We absorbed and synthesized extensive research reports and conducted brand strategy workshops to then develop a highly-differentiated positioning. We also revised and rationalized the brand architecture developing a master brand. We have undertaken the brand rollout including tagline creation, redesign of all marketing collateral, ads and other print collateral and digital marketing materials.
The MasterCard Foundation
- Web design and development
- Brand communications
- Profile building
An independent foundation with over $3 billion in assets, MCF approached us to create a new web presence and to assist them in building profile and greater brand awareness. We were retained by MCF as visual identity, communications and design consultant for ongoing profile building activities.
The website features a robust media resource centre with easily updateable blog, press release, video and interactive capability.
Downtown Yonge
- Brand strategy
- Visual communications
- Branded environmental program
- Public relations
Downtown Yonge Street was the focal point of a massive urban redevelopment project. As managing director for G+A, Justin directed both the strategic and creative teams in developing a totally new public image and branded environment, which recaptures the edge and excitement of Toronto’s main street. The urban excitement of Downtown Yonge has been emphasized by innovative graphics that has literally branded the street. Special events and advertising have been showcased on the street in a way that has built the Downtown Yonge brand and has provided a revenure stream for the Downtown Yonge BIA.
ZeoGreen
- Naming
- Package design
- Media relations and tour
We developed a line of packaging – 12 skus for this eco-friendly product-line that harkens back to a simpler time (late 50’s early 60’s). Custom illustration and retro chic, it has been incredibly successful winning accolades and generating media interest for the brands and the parent firm. We also created the product names using alliteration to capture the fun and spirit of this company.
Our profile building extends to a cross-country media tour where the products have been featured on local and national networks (Canada AM, CityTV, Global and RogersTV).
Design
Value made visible
Good design has the power to express complex information in a clear and compelling manner. Our team of creative professionals specializes in translating your strategy into meaningful brand expressions:
- Visual identity
- Interactive and web design
- Information design
- Environmental graphics, signage and wayfinding
- Print design
Brand Strategy
Bringing Brands to Life
At Profis, we employ proven methodologies to create powerful brands. We view the art and business of brand building as an opportunity to assist you in defining the essence of your company or organization, your products or services. By creating names, design and communications programs and campaigns that make a powerful and emotional connection with your audiences, we can enhance your position in the marketplace and contribute to the success of your bottom line.
Brand building
In a world where the only constant is change; a brand that secures trust and loyalty is the most powerful form of equity. Brand building has become a business imperative and a competitive necessity. Our senior-level strategists and research partners provide a comprehensive set of services to build effective and valuable brands. These include:
- Brand and communication audit
- Qualitative and quantitative research and analysis
- Brand architecture creation
- Brand positioning
Naming
What’s in a name
We create names for companies, products or services that are a direct extension of your strategy. At its core it is a strategic communications tool that differentiates you, at its best it helps define a commanding position in your marketspace.
Competition analysis helps us understand how to interpret and shape customer expectations in relation to your immediate strategic goals and long-term aspirations.
The creative exploration is accomplished through a combination of internal Profis work sessions and input sessions with our clients. From the overall list of options we distill a short list of most desired outcomes that is subject to evaluation to ensure availability of trademark in the relevant constituencies. Simultaneously they are subject to URL evaluation to ensure we capture the best combination of aspirational objectives with practical executional scope.
The short list is also evaluated by appropriate language consultants and translators to ensure there are no undesirable vernacular (slang) implications. The final shorter list is then subject to visualization analysis to determine if any of the candidate names offers a superior opportunity to create a powerful visual expression.
Communications
Illuminating ideas to create the story
We tell your story across a whole range of platforms in order to bring your brand to life and develop strong, visible and valuable brands. A comprehensive communications plan will raise profile, build brand equity and have a positive impact on your bottom line.
- Marketing communications
- Corporate communications
- Public relations
- Advertising
Brand Management
The basic elements are in place – what’s next?
We are often asked to nurture and develop existing brands without changing their fundamental strategy or design. Brand strength depends on consistency. Online guidelines and templates are essential tools for brand coherence and must be clear, easy-to-use and created in the spirit and voice of the brand. These important tools make it easy and cost-effective to deploy and control key brand artwork, imagery, typography, and all communications materials. We also create interactive tools that help users better understand and use brand materials while learning about the key elements of the brand strategy.
Public Relations
Providing critical thinking and strategy
At Profis, our experts provide PR planning and services with a focus on developing strategic messaging and creating compelling stories that builds awareness and reputation for your brands in increasingly crowded channels. We communicate across all platforms and media channels with a clearly defined and consistent brand voice.
And now, more than ever, we help our clients engage in conversations that are continuous and ongoing, global and local – across all platforms; digital, traditional and social media. Working together, we ensure that you are part of meaningful conversations with your target audiences and key influencers.
Our area of focus includes the following services:
- Public relations strategy and planning
- Ongoing Media relations
- Media training
- Social media programs
Profis helps WineWire make a splash in the National Post
Profis preps Whitney Linen for Fashion Week Debut
Profis obtains full-page in Globe & Mail Style section for Wondereur
