We created a bold new brand identity for this wealth management firm that has built awareness for the product line and service offering. By utilizing internal focus groups coupled with outside expertise we developed a brand positioning that led us to rename and rebrand the funds of Acker Finley, aligning these more closely with the parent brand. We created a strong visual identity to reflect the new positioning with a streamlined font and modern, rich, vibrant colours that speaks to the technical expertise and innovative product and service offering.
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We extended the new brand across a full range of media – corporate stationery, office signage, quarterly reports, and digital media. Also we wrote, designed (including new photography) and produced a marketing brochure to highlight the services of the wealth management practice group. Bold colour pages with single word brand attributes were mixed with close crop black and white portraits of the management team to showcase the new brand and to signify the company’s commitment to its service promise.

The launch of the new website has been very successful and traffic has increased more than 5 times. The use of customer testimonials in the masthead has further extended the brand beyond what is the norm for competitors’ sites and the transparency and extensive financial reporting has been well received by clients who have remarked that the new site is both informative and easy to navigate.