Profis undertook all aspects of the rebrand creating a new line of business brand architecture and a broad range of communications materials that has been received positively by internal and external audiences alike.

“ Profis was able to work with us to ensure that all of the elements were delivered on time, to a very high quality and in accordance with the brief we provided. The end result was a suite of marketing materials that were consistent, easy to use and reflective of our brand positioning. Since the launch of these items, we have been receiving very positive feedback on our new look. What comes across most clearly was Profis’ understanding of the financial services industry and their ability to design materials with this audience in mind.”
— Kerry Ould, B2B Trust

Collateral materials – "Banking that works for Advisors"

We created a strong visual vocabulary through the use of original photography and strong colour and graphic cues. B2B Trust wanted to position itself with greater impact to the advisor community they serve. Along with the core positioning idea of Banking that works for advisors, the company sees clear and consistent communications as key to its commitment to a true service culture.