As part of a major urban redevelopment in the heart of Toronto, the Profis team helped manage the creation of a memorable and distinct brand image for Downtown Yonge, which recaptures the edge and excitement of Toronto’s main street. The urban diversity of Downtown Yonge has been celebrated through its core positioning and graphic identity (designed by Gottschalk+Ash*).

*(note this project was completed while Justin Young was Managing Director of Gottschalk+Ash International and part of a broader design and consultant team)

Created a new tagline - Downtown Yonge Anytime. One Place.

Special events and advertising have been showcased on the street in a way that has built the Downtown Yonge brand and worked to shift perception of the area as a prime shopping, entertainment and commercial hub of the City.

Collateral materials.