Brand Strategy    |    Design    |    Naming    |    Communications    |    Brand Management

We create names for companies, products or services that are a direct extension of your strategy. At its core it is a strategic communications tool that differentiates you, at its best it helps define a commanding position in your marketspace.

Competition analysis helps us understand how to interpret and shape customer expectations in relation to your immediate strategic goals and long-term aspirations.

The creative exploration is accomplished through a combination of internal Profis work sessions and input sessions with our clients. From the overall list of options we distill a short list of most desired outcomes that is subject to evaluation to ensure availability of trademark in the relevant constituencies. Simultaneously they are subject to URL evaluation to ensure we capture the best combination of aspirational objectives with practical executional scope.

The short list is also evaluated by appropriate language consultants and translators to ensure there are no undesirable vernacular (slang) implications. The final shorter list is then subject to visualization analysis to determine if any of the candidate names offers a superior opportunity to create a powerful visual expression.