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Justin Young – Founder and Principal

As Principal of Profis, Justin is responsible for communications and brand strategy, account management, and business development. With clients in North America, UK and the Middle East, Profis is quickly building a reputation for delivering powerful and relevant communication solutions. Over the past 15 years, Justin was Managing Director at Gottschalk+Ash International, a multi-disciplinary communications and design agency involved in a range of strategy, branding, design, wayfinding, naming, interactive and research projects to help leading organizations around the world build winning brands.

Justin undertook a leadership role in G+A's largest corporate positioning, corporate and product naming, identity and environmental design projects and has experience in consulting engagements for clients in virtually all industry sectors. Projects include the global identity program for Swiss-based Ciba Specialty Chemicals, brand creation for MDS Inc, a global health and life sciences company, the name and identity development for Nexfor, an international forestry company (formerly Noranda Forest), corporate identity and brand architecture for Labatt Breweries of Canada among others.

Justin has a degree in Journalism from Carleton University. He is involved with several arts organizations in Toronto and sits on the Board of Directors for the Toronto Dance Theatre and The Aldeburgh Connection.

Lili Campbell – Principal

Lili is responsible for creative direction and brand strategy at Profis, and is focused on delivering the very best solutions and service to our clients. Previously, she was President of Footprint Strategic Communications, a branding, design and strategic communications consultancy specializing in corporate and marketing communications – a company that is now merged with Profis. Before starting Footprint, Lili was Vice-President of CREDO Communications, which she helped to build over a two-year period into a vital niche branding and design consultancy. Over the years she has developed memorable brands programs for companies and organizations that have included, the Offord Centre for Child Studies at McMaster University, Exemplar for BluMont Capital and Acker Finley Inc.

She has directed comprehensive communications initiatives, including corporate identity and branding projects, annual reports and interactive and print campaigns, for a wide variety of companies in the financial services, telecommunications, natural resources, arts and entertainment, pharma and bio-tech sectors – these have included: Rio Algom Limited, TD Bank, Fairway Capital Managment and Atlantis (Alliance/Atlantis). Lili was also a communications consultant in the public relations field, working primarily with clients in the high-tech sector.

Lili has spoken at international conferences on branding and was invited to speak in Hong Kong to the American Chamber of Commerce, concerning the city’s new brand in 2002. Active in the community, Lili was on the Board of Gems of Hope, a charity that promotes micro-enterprise programs in the developing world. More recently she has returned from Africa having travelled with UNICEF and has just completed a short video documentary for them.